The value of a Bright Green comes directly from work done by a farmer to improve the health of their land.
Align Your Wealth With Your Values
Align Your Wealth With Your Values
Bright Greens are a next generation digital token representing ecological improvement. By buying Bright Greens, you’re funding regenerative farmers, improving air, water and soil quality, and purchasing an ecological asset which holds the inherent value of living ecosystems.
Bright Greens are a next generation digital token representing ecological improvement. By buying Bright Greens, you’re funding regenerative farmers, improving air, water and soil quality, and purchasing an ecological asset which holds the inherent value of living ecosystems.
Ecological
Value.
Ecological
Value.
Value.
Real
Regeneration.
Real
Regeneration.
Regeneration.
Bright Greens are only issued when ecological improvement has been witnessed and certified. They can't be created out of thin air.
Essential for
Life.
Essential for
Life.
Life.
Improving ecology gives us clean air, pure water, living soil, biodiversity and healthy food. We rely on these to live.
Be the solution
Be the solution
A New Solution - Win Win Win. We connect land managers who care for nature with people who want to invest in our long-term future. Together we will protect the planet and enable future generations to thrive.
It's not necessary to wait for other people to take the next step. We believe that people like you and us have the power to shift the direction we're going, restore the health of our natural environment and increase the wellbeing of all life on the planet.
A New Solution - Win Win Win. We connect land managers who care for nature with people who want to invest in our long-term future. Together we will protect the planet and enable future generations to thrive.
It's not necessary to wait for other people to take the next step. We believe that people like you and us have the power to shift the direction we're going, restore the health of our natural environment and increase the wellbeing of all life on the planet.
It's not necessary to wait for other people to take the next step. We believe that people like you and us have the power to shift the direction we're going, restore the health of our natural environment and increase the wellbeing of all life on the planet.
Win for Farmers
Win for Farmers
Bright Greens reward farmers for regeneration they have already done AND enable them to do more.
Win for Nature
Win for Nature
Regenerating nature is the most effective way to improve air, water, soil and food quality.
Win for Buyers
Win for Buyers
Every Bright Green holds lasting ecological value, connecting your wealth with the protection of nature.
Our Producers
Our Producers
Land managers are the key to our future. Farming has been the most extractive industry on the planet for thousands of years. It now has the greatest potential to restore nature.
Some farmers have spent many years pioneering regenerative practices that turn degraded land into productive, thriving ecosystems. They have done it because they LOVE TO.
Land managers are the key to our future. Farming has been the most extractive industry on the planet for thousands of years. It now has the greatest potential to restore nature.
Some farmers have spent many years pioneering regenerative practices that turn degraded land into productive, thriving ecosystems. They have done it because they LOVE TO.
Some farmers have spent many years pioneering regenerative practices that turn degraded land into productive, thriving ecosystems. They have done it because they LOVE TO.
How Bright Greens are Made.
How Bright Greens are Made.
Bright Greens are a unique type of asset that directly represents ecological improvement made by farmers. When a farmer takes actions like planting trees or improving soil health, we assess their work, certify the positive impact on the environment, and turn it into Bright Greens for them.
Bright Greens have been built for the biggest farmers' market in the world – the global financial markets –empowering individuals and small businesses to make a direct and significant difference to nature. At the same time, larger companies can meet their regulatory requirements to contribute to and report on ecological improvement.
Bright Greens are a unique type of asset that directly represents ecological improvement made by farmers. When a farmer takes actions like planting trees or improving soil health, we assess their work, certify the positive impact on the environment, and turn it into Bright Greens for them.
Bright Greens have been built for the biggest farmers' market in the world – the global financial markets –empowering individuals and small businesses to make a direct and significant difference to nature. At the same time, larger companies can meet their regulatory requirements to contribute to and report on ecological improvement.
Bright Greens have been built for the biggest farmers' market in the world – the global financial markets –empowering individuals and small businesses to make a direct and significant difference to nature. At the same time, larger companies can meet their regulatory requirements to contribute to and report on ecological improvement.
A three-stage production process
A three-stage production process
1. Measure
1. Measure
We measure and verify the ecological improvement work done by land managers and award them a point score.
2. Package
2. Package
We certify the score and package each point and supporting provenance data into a digital token called a Bright Green.
3. Sell
3. Sell
We sell Bright Greens in digital markets, as corporate ESG assets, and as proof of regenerative provenance of raw materials.
Our Pilot Project
Our Pilot Project
Our pilot project has brought together 23 of Australia’s leading regenerative farmers with an average of 18 years ecological improvement on 295,000 hectares, whilst increasing food production up to five times.
Our pilot project has brought together 23 of Australia’s leading regenerative farmers with an average of 18 years ecological improvement on 295,000 hectares, whilst increasing food production up to five times.
Our Pilot Project
Our Pilot Project
Our pilot project has brought together 25 of Australia’s leading regenerative farmers with an average of 18 years ecological improvement on 295,000 hectares, whilst increasing food production up to five times.
Our pilot project has brought together 25 of Australia’s leading regenerative farmers with an average of 18 years ecological improvement on 295,000 hectares, whilst increasing food production up to five times.
Who's behind Bright Greens?
Who's behind Bright Greens?
LOVE TO Be Bright Green Mutual Ltd is the company behind Bright Greens. We are an Australian Mutual Company, owned by our members, who are Producers and Direct Investors.
LOVE TO Be Bright Green Mutual Ltd is the company behind Bright Greens. We are an Australian Mutual Company, owned by our members, who are Producers and Direct Investors.
Our Team
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Mike Dontschuk - Chair
Mike combines four decades of experience in finance, investment and business leadership with a passion for the environment. He's former MD/CEO of the Treasury Corporation of Victoria and Group Treasurer of ANZ Bank, and has held a series of senior board and chair roles.
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Sarah McCrum - Co-founder
With 25 years experience teaching and coaching business owners and leaders how to have a healthy relationship with money and face all the challenges that arise in business, Sarah specialises in supporting people to combine wealth with wellbeing.
Bright Green Buyers Speak From Their Hearts
Bright Green Buyers Speak From Their Hearts
Bright Greens buyers understand the true value of these new assets. They are fundamentally different from crypto, tokens or securities, because they are paying for work already done, which frees up capital for more regeneration to be done in the future. There is no implementation risk, no investment in a project that may never happen and no possibility of greenwashing.
Bright Greens buyers understand the true value of these new assets. They are fundamentally different from crypto, tokens or securities, because they are paying for work already done, which frees up capital for more regeneration to be done in the future. There is no implementation risk, no investment in a project that may never happen and no possibility of greenwashing.
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Kathrin Mueller
THIS IS SUCH A GIFT FOR ME AND FOR NATURE. With your new project I finally fell in love with the energy of money. And I never again want to make any compromise now I know that this is possible :-)
You set a new standard!
You set a new standard!
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Laura Cousins
What really attracted me to the Bright Greens was when I saw the videos. I realised this was a way for me to invest in a win-win-win. There's just no lose. Even if all my Bright Greens disappear, I've invested in the Earth. It will be better for everybody, and my grandson.
Why Purchase Bright Greens?
Why Purchase Bright Greens?
Make your money work for life. Experience the joy and relief of aligning your wealth with your deepest values, in the knowledge that more ecological improvement will happen directly because of you. Participate in growing a win-win-win solution to some of the biggest challenges on the planet.
Built for
Scale
Built for
Scale
Scale
Bright Greens have been structured for the biggest farmers' market in the world - the global financial markets.
Based on
Experience
Based on
Experience
Experience
Our Round 1 Producers have an average of 18 years experience of regeneration in one the toughest environments on the planet - Australia.
Rewards
Farmers
Rewards
Farmers
Farmers
72.5% of Bright Greens are awarded directly to farmers. The rest goes to LOVE TO Be Bright Green to run the business.
Why Purchase Bright Greens?
Why Purchase Bright Greens?
Make your money work for life. Experience the joy and relief of aligning your wealth with your deepest values in the knowledge that more ecological improvement will happen directly because of you. Participate in growing a win-win-win solution to some of the biggest challenges on the planet.
Make your money work for life. Experience the joy and relief of aligning your wealth with your deepest values in the knowledge that more ecological improvement will happen directly because of you. Participate in growing a win-win-win solution to some of the biggest challenges on the planet.
Built for
Scale
Built for
Scale
Scale
Bright Greens have been structured for the biggest farmers' market in the world - the global financial markets.
Rooted in
Experience
Rooted in
Experience
Experience
Our Producers have an average of 18 years experience of regeneration in one the toughest environments on the planet - Australia.
Rewards
Farmers
Rewards
Farmers
Farmers
80% of all Bright Greens are awarded directly to farmers. 20% go to the LOVE TO Be Bright Green business ecosystem.
Unlock the Power of Bright Greens
Unlock the Power of Bright Greens
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checkSupport regenerative farmers
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checkAssets that are essential for life
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checkChampion nature-based solutions
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checkPut money directly in the safest hands - the experienced farmers on the ground
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checkNo risk of greenwashing
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checkPurchase assets that sit on company balance sheet
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checkMeet ESG/SDG commitments by partnering with verified, grassroots regeneration projects
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Please remember that the value of Bright Greens may go up or down for reasons beyond our control.
How to Buy Bright Greens
How to Buy Bright Greens
Bright Greens are crypto tokens, held in an Ethereum wallet. If this is an unfamiliar world for you, we welcome you to get started. We will supply clear instructions on how to sign up for a wallet and offer live support when needed.
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1. Decide how many Bright Greens you wish to purchase
- The current price is AU$5.50 or US$3.64 or USDC3.64.
- Buy as many as you like (no minimum, no limit).
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2. Choose your payment method
Select from several options:
- Credit/debit card/Paypal: for people who are new to buying tokens
- Crypto (USDC): for buyers with crypto experience or who want to learn quickly
- Invoice: for larger or corporate purchases
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3. Share your wallet address and receive Bright Greens
- Crypto buyers receive Bright Greens (BBG) immediately.
- Card or invoice buyers may share your wallet at time of purchase
- OR email it later.
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Our Guarantee
Our Guarantee
We can't guarantee the value of Bright Greens. As with all products, it may go up or down, based on market forces and many other factors beyond our control.
What we guarantee is that your money is paying for the work of people who have dedicated many years to regenerating their land and who are deeply committed to doing more of it.
In the worst case scenario, by buying Bright Greens you have contributed to the wellbeing of the global commons. Ecological improvement has been paid for and is continuing because of you.
The trees keep growing. The air and water keep becoming cleaner. Biodiversity keeps increasing. The soil keeps being more alive every day. And farmers keep farming.
We can't guarantee the value of Bright Greens. As with all products, it may go up or down, based on market forces and many other factors beyond our control.
What we guarantee is that your money is paying for the work of people who have dedicated many years to regenerating their land and who are deeply committed to doing more of it.
In the worst case scenario, by buying Bright Greens you have contributed to the wellbeing of the global commons. Ecological improvement has been paid for and is continuing because of you.
The trees keep growing. The air and water keep becoming cleaner. Biodiversity keeps increasing. The soil keeps being more alive every day. And farmers keep farming.
What we guarantee is that your money is paying for the work of people who have dedicated many years to regenerating their land and who are deeply committed to doing more of it.
In the worst case scenario, by buying Bright Greens you have contributed to the wellbeing of the global commons. Ecological improvement has been paid for and is continuing because of you.
The trees keep growing. The air and water keep becoming cleaner. Biodiversity keeps increasing. The soil keeps being more alive every day. And farmers keep farming.
The BIG Questions
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What if I have no clue about crypto?
That's not a problem because we can show you exactly, and simply, how to do each step. All you'll need to learn is how to open a wallet, which is as easy as signing up for an online account. Start learning more here: brightgreens.io/support
That's not a problem because we can show you exactly, and simply, how to do each step. All you'll need to learn is how to open a wallet, which is as easy as signing up for an online account. Start learning more here: brightgreens.io/support
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What is a digital ecological token?
A digital ecological token is a way that verified, certified ecological improvement can be packaged and sold in the financial markets, just like other commodities that are grown on a farm. Obviously we can't sell the soil, air and water because they need to stay in place. What we can do is recognise how valuable they are and create a digital token that allows people to purchase ecological condition improvement without needing to own the land or elements of nature where the improvement has taken place.
A digital ecological token is a way that verified, certified ecological improvement can be packaged and sold in the financial markets, just like other commodities that are grown on a farm. Obviously we can't sell the soil, air and water because they need to stay in place. What we can do is recognise how valuable they are and create a digital token that allows people to purchase ecological condition improvement without needing to own the land or elements of nature where the improvement has taken place.
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What type of token is a Bright Green?
A Bright Green is a Semi-Fungible-Token, or SFT. It combines an ERC1155 (and NFT containing the proof of ecological improvement on a specific farm) with an ERC20, which is a fungible token. Gild Lab have developed the platform for minting and managing SFTs. N.B. This is not the same as the SFTs in gaming that you might read about online.
A Bright Green is a Semi-Fungible-Token, or SFT. It combines an ERC1155 (and NFT containing the proof of ecological improvement on a specific farm) with an ERC20, which is a fungible token. Gild Lab have developed the platform for minting and managing SFTs. N.B. This is not the same as the SFTs in gaming that you might read about online.
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Is this safe?
In today's world it's impossible to say that anything it totally safe. But we have worked with some of the best tech and legal people in the world to make sure it's ethical, secure and aligned with core human values of trust, transparency and love.
In today's world it's impossible to say that anything it totally safe. But we have worked with some of the best tech and legal people in the world to make sure it's ethical, secure and aligned with core human values of trust, transparency and love.
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Can I get a refund or cancel my payment?
If you need to cancel your debit card payment before you send us your wallet address, contact support@loveto.group and mark your email URGENT. Once you have sent us your wallet address we will no longer be able to cancel your payment or make a refund. Please make sure of your decision before purchasing Bright Greens.
If you need to cancel your debit card payment before you send us your wallet address, contact support@loveto.group and mark your email URGENT. Once you have sent us your wallet address we will no longer be able to cancel your payment or make a refund. Please make sure of your decision before purchasing Bright Greens.
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How is cardholder data kept secure?
We use Paypal as our debit and credit card processing facility, which is Level 1 PCI DSS compliant, with the same levels of data security as the largest banks in the world.
We use Paypal as our debit and credit card processing facility, which is Level 1 PCI DSS compliant, with the same levels of data security as the largest banks in the world.
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What about all those stories of scams that have been in the news?
We are a real company, run by real people on behalf of our members, working with real data. You can check all of that online. Our digital assets aren't empty coins with no value. They represent ecological improvement that has been produced by some of the most grounded, honest people you can come across - regenerative farmers who grow our food and take care of our environment. We are using crypto technology to enable their contribution to be valued and rewarded.
We are a real company, run by real people on behalf of our members, working with real data. You can check all of that online. Our digital assets aren't empty coins with no value. They represent ecological improvement that has been produced by some of the most grounded, honest people you can come across - regenerative farmers who grow our food and take care of our environment. We are using crypto technology to enable their contribution to be valued and rewarded.
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Will the value go up?
We will do our best to share Bright Greens widely and bring large buyers into the market to increase liquidity as quickly as possible. We believe we've made something attractive, relevant and future-orientated. We can't guarantee that the value will go up. It might go up or down. It can even go down to zero. Please be aware of the risks before you make a purchase.
We will do our best to share Bright Greens widely and bring large buyers into the market to increase liquidity as quickly as possible. We believe we've made something attractive, relevant and future-orientated. We can't guarantee that the value will go up. It might go up or down. It can even go down to zero. Please be aware of the risks before you make a purchase.
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Will the demand for ecological improvement grow or shrink over the next 10 years?
We see that more and more people sincerely want to contribute to making our future greener. We're also seeing a rapid escalation in regulations that require large companies to report on their impact on nature. One of the best things we can all do is support the people already regenerating the planet. They are the experts and they do it because they LOVE TO.
We see that more and more people sincerely want to contribute to making our future greener. We're also seeing a rapid escalation in regulations that require large companies to report on their impact on nature. One of the best things we can all do is support the people already regenerating the planet. They are the experts and they do it because they LOVE TO.
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